On February 8, Michaela Kaniber, Bavarian Minister of State for Food, Agriculture, Forestry and Tourism, presented the newly established Bavarian Congress Initiative at the press conference on the annual tourism balance sheet. It is to be launched in the summer with a funding volume of around 25 million euros and will run for five years.
The Congress Initiative was initiated with Tourismusinitative München e.V. (TIM) and Munich Tourism, Events and Hospitality of the City of Munich. The Congress Initiative is intended to support the common goal of Bavarian destinations and their partners to position Bavaria as a location for congresses and conferences that is future-proof and competitive worldwide.
Bavaria is the first territorial state in Germany with such a targeted funding program and is thus taking on a pioneering role. The funding can be applied for by congress organizers themselves or by the organization commissioned by the organizer (PCO, agency, etc.), probably from 1 August 2024.
Objectives of the Bavarian Congress Initiative
- Significant increase in congress events in Bavaria
- Securing the existing volume
- Increase both direct and indirect added value for Bavaria through congresses
- Strengthen Bavaria as an innovative federal state and location for business, science and research as well as targeted promotion of domestic industry clusters
- Support for the successful regional acquisition of congresses, events and conferences. The congress initiative also serves as an incentive to develop sustainable formats such as sustainable congresses and events
- Control of seasonal distribution and thus optimization of the utilization of existing capacities
- Promotion of scientific exchange and intercultural encounters, targeted support for congress participants with limited financial resources, e.g. scholarships for students or participants from developing countries